10 Humorous List Top
However to speak in a business vernacular that is more readily understood today please find below some salient examples and data points which are found in the video:
Social Media ROI Examples:
1. Over 300,000 businesses have a presence on Facebook and roughly a 1/3 of these are small businesses.
2. Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library.
3. Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers.
4-5. Wetpaint/Altimeter Study found companies that are both deeply and widely engaged in social media significantly surpass their peers in both revenue$ and profit$. The study also found the company sales with the highest levels of social media activity grew on average by +18%, while those companies with the least amount of social activity saw their sales decline -6%.
6. Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers
7-8. Burger King’s Whopper Sacrifice Facebook program incented users to give up ten of their Facebook friends in return for a free Whopper. The estimated investment for this program was less than $50,000 yet they received 32 million media impressions which roughly estimated equals greater than $400,000 in press/media value. Which to put in context is somewhat like reaching the entire populations of 19 states (understanding this doesn’t account for unique vs. repeat visitors, etc.)
9. BlendTec increased its sales 5x by running the often humorous “Will it Blend” Videos on YouTube blending everything from an iPhone to a sneaker
10. Dell sold $3,000,000 worth of computers on Twitter
11. To put things into perspective, only 18% of traditional TV campaigns generate a positive return on investment. This is where the majority of media dollars reside today. I don’t believe the majority of media dollars will reside there tomorrow.
12-14: “You can’t just say it. You have to get the people to say it to each other,” says James Farley, CMO Ford. Ford seems to know what they are doing, especially with Scott Monty leading the social media charge. By giving away 500 Ford Fiestas to influential bloggers, 37% of Generation Y were aware of the Ford Fiesta before its launch in the United States. Is it any wonder why 25% of Ford’s marketing spend has been shifted to digital/social media initiatives? Ford is the only US auto company that didn’t take a government loan.
15. Naked Pizza, a New Orleans Pizzeria that specializes in healthy pies, set a one day sales record using social media. In fact 68% of their sales came from people “calling in from Twitter.” On top of that (no pun intended) 85% of their new customers were from Twitter. So, yes, social media does work for small businesses. Feel free to have a bottle of Vaynerchuk wine with your pizza.
16. Volkswagen goes 100% Mobile for launch of GTI. The reason that I mention this is that mobile drives social media usage and social media usage drives mobile. More and more we will see most social media usage on the phone.
Social Media Is Only for B2C = FALSE
17. Tweets for a Cause sent out a tweet from Atlanta to encourage support of Susan G. Komen for the Cure. As a result of retweets from such notables as @mashable, @G_man, @zaibatsu and others, the Atlanta Chapter site received 11,000 visitors in 24 hours as a result of this initiative by ResponseMine Interactive.
18. Intuit introduced “Live Community” into their TurboTax® products 2 years ago. Due in part to the resulting word-of-mouth, they have seen unit sales increase +30% each year and have now integrated “Live Community” into their other products like QuickBooks, Quicken, etc. “Live Community” allows customers to ask other customers questions which has proved both beneficial to the customer and to Intuit. In some instances, the customer can answer questions that Intuit isn’t allowed to answer because of regulatory restrictions.
19. Software company Genius.com reports that 24% of its social media leads convert to sales opportunities
20-23. During Barack Obama’s rise to the White House, he garnered 5 million fans on social media and 5.4 million clicked on an “I voted for Obama” Facebook button. Most importantly this resulted in three million online donors contributing $500 million in fundraising. An astounding 92% of the donations were in increments of less than $100.
24. The University of Texas MD Anderson Cancer Center witnessed a 9.5% increase in registrations by using social media.
25-28. Web host provider Moonfruit more than recouped its $15,000 social media investment as their Website Traffic soared +300% while correspondingly sales increased +20%. They also saw a huge lift in their organic search engine rankings getting on the first page for the term “free website builder.”
29. eBay found participants in online communities spend 54% more money
30. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when he states: “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.”
31. ”Think of Twitter as the canary in the coal mine.” – Morgan Johnston, JetBlue
32. 71% of companies plan to increase investments in social media by an average of 40% because: a) Low Cost Marketing b) Getting Traction c) We Have To Do It
33. “Our head of Social Media is the customer” – McDonald’s
Huge thanks to all the below sources! [if anything is incorrect please let me know]
1. Jon Swartz, “More marketers use social networking to reach customers,” USA Today, 8/28/09http://www.usatoday.com/tech/news/2009-08-27-social-networks-marketers_N.htm
2. Online Marketing Blog: http://www.toprankblog.com/2009/10/book-review-crush-it-gary-vaynerchuck/
3. Jan M. Rosen, “Be It Twittering or Blogging, It’s All About Marketing,” New York Times, 3/11/2009 http://www.nytimes.com/2009/03/12/business/smallbusiness/12social.ready.html?_r=3
4-5. Wetpaint/Altimeter Group Engagement db study, 2009 http://www.marketingcharts.com/interactive/social-media-engagement-directly-linked-to-financial-success-9858/ & http://www.altimetergroup.com/2009/07/engagementdb.html
6. Jon Swartz, “More marketers use social networking to reach customers,” USA Today, 8/28/09 http://www.usatoday.com/tech/news/2009-08-27-social-networks-marketers_N.htm
7. http://www.advertolog.com/burger-king/print-outdoor/whopper-sacrifice-316211/
Estimate based on taking 32 million impressions at an average CPM of $13 based on eMarketer estimate found here. http://www.emarketer.com/Article.aspx?R=1007053 Less than $50,000 is a very conservative estimate (probably cost much less) to actually build the application + the cost to Burger King to give out less than 20,000 coupons/whoppers. Please note these are estimates, but they error on the conservative side.
8. Based on state populations of Arkansas, Kansas, Utah, Nevada, West Virginia, Nebraska, Idaho, Mississippi, Maine, New Hampshire, New Mexico, Hawaii, Rhode Island, Montana, Delaware, South Dakota, Alaska, North Dakota, Vermont http://en.wikipedia.org/wiki/List_of_U.S._states_and_territories_by_population
9. Kristen Nicole, “Will It Blend” Videos Boost Sales 5x,” Mashable, 9/27/2007 http://mashable.com/2007/09/27/blendtec-sales/
10. Claire Baldwin, “Twitter helps Dell rake in sales,” Reuters, 6/12/2009 http://www.reuters.com/article/technologyNews/idUSTRE55B0NU20090612
11. “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
12-14. David Kiley, “Ford Spending 25% of Marketing on Digital and Social Media,” BusinessWeek, 10/16/2009 http://www.businessweek.com/autos/autobeat/archives/2009/10/ford_spending_2.html
15. Jacob Morgan, “Two Examples of Companies Measuring Social Media ROI,” Social Media Globetrotter, 10/12/2009http://www.jmorganmarketing.com/two-examples-of-companies-measuring-social-media-roi/
16. Karl Greenber, “VW Goes All Mobile For Launch Of GTI,” MarketingDaily, 10/22/2009 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115919
17. ResponseMine Interactive Agency (Atlanta, GA)
18. Intuit Inc.
19. “Increase B2B Lead Generation Using Social Media,” Social Media B2B, 7/14/2009 http://socialmediab2b.com/2009/07/b2b-lead-generation-social-media/
20-23: Jose Antonio Vargas, “Obama Raised Half a Billion Online,” Washington Post http://voices.washingtonpost.com/44/2008/11/20/obama_raised_half_a_billion_on.html
24. Ed Bennett, “Hospitals and Social Media,” SlideShare http://www.slideshare.net/edbennett/hospitals-social-media
25-28. Daniel Adler, “Twenty-One Top Twitter Tips,” Forbes, 7/31/2009 http://www.forbes.com/2009/07/31/top-twitter-tips-entrepreneurs-technology-twitter.html
29. Marshall Kirkpatrick, “Social Media ROI: Dell’s $3m on Twitter and Four Better Examples,” ReadWriteWeb, 6/12/2009 http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
30. Alex Bogusky, Co-Chairman, Cripin + Poter & Bogusky
31. Daniel Adler, “Twenty-One Top Twitter Tips,” Forbes, 7/31/2009 http://www.forbes.com/2009/07/31/top-twitter-tips-entrepreneurs-technology-twitter.html
32. Social Media in the Enterprise White Paper by Vignette Software, 2/2009 http://www.vignette.com/dafiles/docs/Downloads/Social-Media-in-the-Enterprise.pdf
Here's my current top ten list of some of the weird and esoteric books you may never wish to purchase for your Kindle.
1. How To Trapping - Build Snares, Deadfalls, Homemade Traps & More by Lee Overton. If you're an avid trapper, you may want this one, but I'd venture a guess that illustrations of the snares, deadfalls and traps would be helpful and (hopefully) they're in the Kindle version. The author recommends this work, also, for folks who want to protect their personal property with booby traps and/or those who want to build a cabin and live "off the grid". I wonder if the Unabomber had this one. But wait, the description says it includes over 180 illustrations in 300 pages as maybe this is just what the trapper ordered.
2. A System of Instruction in the Practical Use of the Blowpipe. by Anonymous. At first I thought this might be about the use of the blowgun as a weapon in South America or Southeast Asia. But then I saw the subtitle: Being a Graduated Course of Analysis for the Use of Students and All Those Engaged in the Examination of Metallic Combinations. So it looks like we're talking chemistry. Although the Kindle edition on Amazon lists the author as "Anonymous", it appears that the book may have been written by one G. W. Plympton. If you are one of the - probably - minority of Kindle readers who DO want to read this book, check it out for free at Google Books.
3. Frictional Electricity by Charles Heber Clark. No, this is not a scientific treatise on electricity. Turns out it's a humorous short story (20 pages) reprinted from The Saturday Evening Post. If you're interested, don't buy from Amazon for $3.65 when you can get it free from Manybooks.
4. Bwe Karen Dictionary: With Texts and English-Karen Word List by Eugenie J. A. Henderson and Anna J. Allott. If you have been waiting breathlessly for this Bwe-Karen dictionary, you'd do better purchasing the paperback edition for $99.95. The Kindle edition will cost you $108.05. Why the 50 cents? Your guess is as good as mine. But wait! While I was preparing this article, the Kindle price was reduced to $91.96. Maybe it wasn't selling too well. The Karen languages and Bwe are spoken in Burma (Myanmar).
5. Telling Fortunes By Tea Leaves by Cicely Kent. Hey, don't laugh, this one's free in two different Kindle editions. And believe it or not, this is only one of two different books on fortune-telling with tea leaves available on Amazon. The other one is Tea-Cup Reading and Fortune-Telling by Tea Leaves, by a "Highland Seer". Enjoy!
6. Rick & Bubba's Guide to the Almost Nearly Perfect Marriage by Rick Burgess and Bill Bussey. You might actually want to read this one - it's gotten a bunch of good reviews on Amazon. I put it on the list because the title struck me as funny. It includes the ten worst ways to say "I'm Sorry" and discussions of communication in marriage (Grunting Is Not a Language), finances (I Thought You Paid the Gas Bill) and playing sports together (I Did Too Let You Win).
7. Water Baby Outfit: Child's Knitted Swim/Bathing Suit (Vintage Pattern). Knit this vintage bathing suit for your young Shirley Temple look-alike. Knitters may not want to struggle with this vintage pattern when so many others are available on the web for free. Just saying.
8. Building Bat Houses by Dale Evva Gelfand. One of the volumes in the Storey Country Wisdom series, this one would actually be indispensable for those Kindle owners planning to build their own bat houses on (hopefully) land in the country. If this is one of the country skills you hope to master, looks like you've found the perfect reference. Other titles in this series cover such practical subjects as growing and using garlic, use and maintenance of axes and chainsaws and building a small barn for your horse. All kidding aside, this is really a great series of books about all aspects of country living. I purchased another book in the series (The Knitting Problem Solver) in paperback some years ago and still refer to it on occasion.
9. Aunt Prune's Sweet, Sweet Photo Captions by Cynthia Mollanen Rakes. Who is Aunt Prune and how is she captioning photos on the Kindle? No clue, but it costs $12.95 to find out. Yummy looking cover though.
10. Violin Making by Walter H. Mayson. (The Strad Library, 9). For aspiring violin makers, the Amazon Kindle bookstore features three editions of this classic work - one of which is free. I'd venture to say, however, that you would have a better chance of making a playable violin if you purchased a modern hardcover well-illustrated book on the subject.
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